Mark Zuckerberg’s 2019 Personal Challenge Is Talking About the Future of...
Facebook CEO Mark Zuckerberg would probably like to see his personal challenge for 2019 turn out a wee bit better than his personal challenge for 2018 ended up. Zuckerberg pledged in a Facebook post to...
View ArticleAnheuser-Busch’s Biggest Super Bowl Push Ever: 5 Brands, 7 Products and More...
Anheuser-Busch is planning its largest Super Bowl lineup ever this year. The company will tout five brands and seven products during the Big Game with a massive media buy of five-and-a-half minutes of...
View ArticleQ&A: Organic Valley’s Mission Executive Wants the Brand to Stand Out From the...
Organic Valley punked New Yorkers with a pop-up shop that sold only half-and-half, put fitness trackers on its cows (they take more steps in a day than most people do!), saved the "bros" from...
View ArticleYouTube: Here’s How to Create a Group Chat
Did you know that YouTube allows you to create group chats, so that you can talk to multiple contacts at once? Our guide will show you how this is done. Note: These screenshots were captured in the...
View ArticleBuzzFeed News’ Netflix Show Won’t Get a Second Season
BuzzFeed News' show on Netflix, Follow This, isn't getting a second season. But in the cutthroat landscape created by digital publishers competing for attention, the news organization did manage to get...
View ArticleTwitter is About to Test a Bunch of Features for People and Publishers
Twitter used CES to detail some new features it will begin testing, for both users and publishers. Karissa Bell of Mashable reported that Twitter will establish a beta program in the coming weeks for...
View ArticleRobotic Sex Toy Company Offered $50,000 of Media by YouPorn After CES Pulled...
In 2018, the Consumer Electronics Show faced charges of sexism after it failed to secure a single woman speaker for its keynote speeches over the course of the event. This year, those charges are again...
View ArticleInstagram’s iOS Users Will Soon Be Able to Share Feed Content Across Multiple...
Instagram confirmed that it is rolling out the ability to publish feed posts to multiple accounts simultaneously to all iOS users. A spokesperson said, "We are rolling out this feature to provide a...
View ArticleWant Facebook Engagement? Post Videos, and Make Them Funny or Inspirational
The keys to driving engagement on Facebook? Post video content and inspire people or make them laugh, according to a new study by social media management tool Buffer and content marketing tool...
View ArticleWhy Brands Like Pabst and GoPro Still Rely on Fans for Marketing, and...
As the first day of CES wrapped up and attendees headed out into the cool desert air for industry dinners and parties--or the casino floor to try their luck--Adweek caught up with three senior...
View ArticleKraft-Heinz Is Pushing Its Frozen Food Brand During the Super Bowl With an...
Devour, Kraft-Heinz's frozen food brand, will make its Super Bowl debut this year with a 30-second spot in the third quarter of the game. David Miami is handling creative for the ad, which will have a...
View ArticleHulu Is Rolling Out Performance-Based Measurement for Brands
Hulu is beta testing a new, performance-based measurement that could help brands determine how many people purchased a product, downloaded an app or signed up for additional information as a result of...
View ArticleYouTube: Here’s How to Change the Name of a Group Chat
Did you know that YouTube allows you to change the name of your group chats after they've been created? Even if you weren't the one who created a group chat, you can still change its name. Our guide...
View ArticleIt’s Time to Implement Brand Safety Without Second Thought
It's so true that we need brand safety that we shouldn't actually be talking about it anymore. It should just be the norm and part of what we do. Why then, in 2018, where we live in the most connected,...
View ArticleThese Marketers Are Aligned on One Goal: Instilling Deeper Consumer Connection
As we continue our series of interviews with brand marketers at CES from our Adweek Insights Studio here in Las Vegas, we caught up with Alyson Griffin, vice president of global marketing for Intel,...
View ArticleAmericans Love Trail Mix. Can Kar’s New Packaging Make Them Buy More of It?
There is no consensus on what the classic American snack happens to be. Potato chips, beef jerky, pretzels--all are contenders. But this much is certain: If you're going to make a list of classic...
View ArticleA&W Canada Used the Last of Its Plastic Straws to Make a Sculpture Announcing...
When you've decided to stop serving something but still have a ton of it on hand, what's the right way to put it to good use? For A&W Canada, the answer was to take all its remaining plastic straws...
View ArticleFacebook Banned 220 Pages, 73 Accounts and 29 Instagram Accounts in the...
Facebook announced that it banned Twinmark Media Enterprises, a digital marketing group in the Philippines, and all of its subsidiaries from its platform for repeat violations of its policies on...
View ArticleFor Bud Light, Even Announcing Ingredient and Nutrition Labels Is a Regal Affair
Your favorite cast of medieval characters, made famous by Bud Light's "Dilly Dilly," campaign is back! Thank you, Bud Light. The brand has two new spots as part of a larger announcement that Bud Light...
View ArticleLester Wunderman, Direct Marketing Pioneer and Original ‘Mad Man,’ Dies at 98
Lester Wunderman, founder of the agency that bore his name and longtime advertising executive who is generally recognized as the "father of direct marketing," passed away of natural causes on...
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